Bus To Show Persuasive Graphic Text
Problem: The brand name needs to continue to spread so they can have increased use of services after the pandemic and involve themselves during this crisis.
Message: I hope to communicate the atmosphere of the Bus to Show created during its services. Being that Bus to Show is specific to Colorado, it’s very prideful for its members and I hope everyone can feel a part of this music enthusiastic community.
Target Audience: The specific audience I hope to target are riders of the service and non-community members. My designs incorporate elements of Colorado, in efforts to reach anyone in these areas, making a relatable element for most. The connection between the people and concerts was most significant in my pieces as I hope to address the enjoyable attitude around this service. My stickers could be used for marketing purposes in addition to its visual counterparts.
Goals: My goal for this audience is to use the stickers and put them on items such as cars, computers, clothes, etc. These designs are visually appealing therefore not too informational while still displaying its message. Since the design incorporates the Colorado symbol, it represents the uniqueness in my piece that I will communicate with Colorado residents